The art of adjusting digital screws

Commercials that are not perceived as irritating, but rather as a service. Sounds wonderful from a customer’s perspective. Measurable and cost-effective marketing investment, linking sales and marketing. Sound wonderful from a company’s perspective. This is called Marketing Automation and Sandra Lehnst, an expert in this field at A1 Digital, not only understands her job, but also has the capability to explain it to the dummies among us. Are you interested in something new? Just continue reading!

 

Sandra Lehnst

Sandra Lehnst

Sandra has been Head of Online at A1 Digital since November 2017 and there – among other topics – is responsible for the management, development and implementation of a corporate (online) marketing strategy. While spending many years working with digitalization at an international publishing house, as well as consulting on CRM topics, she developed a passion for Japan and a love for screening technical tools. She dedicates all her knowhow to A1 Digital as well as to our colleagues of the A1 Group.

 

It is working this way
Marketing Automation in practice at A1 Digital works like this: a visitor of the website downloads a whitepaper, and then receives additional information on blog entries, invitations to events and/or info graphics within a certain period of time and based upon his interest. It is very important not to exceed the frequency capping (number of messages). The goal is to gently deliver the right information content and amount in order to ease the customer`s buying decision.

We met Sandra for an interview – and she complemented the answers almost automatically 😉

Since my childhood I always wanted to become …
… a manager (only a short while ago I read in my records about this career aspiration)

I have always been fascinated that …
… the world is so diverse (I started early to travel and explore the world)

Marketing Automation in one sentence:
… Marketing automation is a platform to digitalize processes in marketing and sales.

Most exciting about that is …
… the possibility to turn different screws to generate leads.

My passion for marketing automation is rooted in …
… the interest that marketing and IT are growing together.

The biggest advantages for us as a digital company and A1 Group are …
… the advantages to start with a digital set-up, which is state-of-the-art. Cloud First Strategy enables fast implementation and secure access from everywhere. Agile working methods facilitate a speedy operation as well.

While working for A1 I remember especially when …
… we launched the new A1 Digital website in time on June 28th 2018.

When I started to work for A1 I was really surprise that …
… I could set up my team within short time and I experienced a lot of freedom to realize my ideas.

I describe my role at A1 Digital like this:
As Head of Online I am responsible for the management, development and implementation of a corporate (online) marketing strategy with the goal to generate leads according to UX/UI guidelines (launch of the website a1.digital including marketing automation, retargeting & dynamic content as well as iterating optimization of conversion rates).

I am proud that while working for A1 Digital …
… I could implement the project “new website & marketing automation” with a great team within a very short time – and teaching my team in Scrum.

Teamwork means to me …
…that we all pull together.

Agile Working is important to me, because …
… it enables you to react to external impacts very quickly.

Constant learning is not only a buzzword, but …
… a central theme in my life. I love learning about new topics.

Looking back in two years I would like to say …
… that I could coach many colleagues to work agile and successfully.

Motivation means to me …
… the sparkle in the eyes of others.

 

Originally published on A1 Stories.